It's brilliant. In every sense of the world
Pick up the new iPad and suddenly, it’s clear. You’re actually touching your photos, reading a book, playing the piano. Nothing comes between you and what you love. To make that hands-on experience even better, we made the fundamental elements of iPad better — the display, the camera, the wireless connection. All of which makes the new, third-generation iPad capable of so much more than you ever imagined.
Retina display. See everything like never before.
Four times more pixels than iPad 2. Razor-sharp text. Richer colors. The Retina display transforms the entire iPad experience. So everything looks and feels incredibly lifelike and perfectly detailed.
The best display ever on mobile device
Everything you do with iPad, you do through its large, beautiful display. And when the display is better, the entire iPad experience is better. The Retina display on the new iPad features a 2048-by-1536 resolution, 44 percent greater color saturation, and an astounding 3.1 million pixels — in the same 9.7-inch space. That’s four times the number of pixels in iPad 2 and a million more than an HDTV. Those pixels are so close together, your eyes can’t discern individual ones at a normal viewing distance. When you can’t see the pixels, you see the whole picture. Or article. Or game. In ways you never could before.
Pixel-perfect performance
The A5X chip with quad-core graphics drives four times the pixels of iPad 2 yet it delivers the same smoothness and fluidity iPad is known for. Even with all that extra oomph, the new iPad still gets an amazing 10 hours of battery life.
Ultra fast 4GE LTE. Full speed ahead
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